What I didn't expect...

2010 is the year of transparency in all I do, so here is the deal. I created MyStory, Inc. in the interest of pure capitalism. Cold hard cash, people. I vowed never to write another grant proposal, beg for money, or ask another studio to finance my films again. I chose to take back my career and finance my own projects.

What I didn’t expect--as I was headed down this road to riches--was to fall in love with my clients (my tribe, really) to have three hour long initial meetings, to be so in engrossed with their offering I would spend hours on each of their films. I thought I would take the money and run. Do good work but not become obsessed with telling each and every story. When I began MyStory, I thought I had to compete with the mass conglomerates of the world, what I learned is for my client there is no competition. The entrepreneurs I serve aren’t looking for a wham bam, thank you ma’am, in and out solution. They want someone just as passionate as they are. A team just as dedicated to getting it right.

I didn’t expect to be so excited about telling other peoples stories, I get to talk to people about their passions, their joys, why they do what they do. And for a moment, I’ve released my documentary in Cuba, my “change the world Peace project” seems eons away and my New York indie feature can wait. Right now, it is just me and this one business owner---and of course, figuring out where the nearest roof top is so I can jump on it and shout their story as loud as I can.